Sheri Samson From left, Marvin Minnick, Nevada Silver Trails chairman, listens as Martha McCue, Secretary of NST, shares an update at a tourism conference at the Hawthorne Convention Center Friday. Donald Shanks, vice chairman, and Karen Spalding, a Pahrump Realtor and tourism member, were also on hand.

Sheri Samson
From left, Marvin Minnick, Nevada Silver Trails chairman, listens as Martha McCue, Secretary of NST, shares an update at a tourism conference at the Hawthorne Convention Center Friday. Donald Shanks, vice chairman, and Karen Spalding, a Pahrump Realtor and tourism member, were also on hand.

The Hawthorne USO Building was the hosting facility for the central Nevada tourism groups to come together on Friday for an interactive conference time. Attending this meeting were three representatives from Nevada Silver Trails, which is a group designed to alert travelers to the rural areas of Nevada.

From Schurz to the north, Pahrump at the south point, Pioche to Hawthorne on the basic east to west territory, this section of Nevada can easily be overlooked by tourists, as it is sandwiched in-between the most popular Reno and Lake Tahoe area, plus the Las Vegas vicinities.

Because of this, Nevada Silver Trails is actively involved in maintaining a website which attracts rural travelers to explore the open, specialty ranges and the unique terrain within the central areas of Nevada. Quality brochures are maintained by this group, and they are actively attending travel shows in other states presenting videos and activities which highlight the many events within our areas.

This year they are stepping up the exposure by attending trade shows within Chicago, New York and various California locations. It is their intent to bring more group travelers into the exploration of Nevada’s old territory, exposing people to the regions within this sprawling desert terrain into the awe-inspiring canyons of beauty.

Rounding out the attendance were other representatives from the tourism boards in Tonopah and Pahrump, with a brief presentation from Kari Frilot, who represents the Nevada Commission of Tourism.

Frilot reviewed The Governor’s Global Tourism Summit, scheduled for Nov. 16-17 at the Hilton Lake Las Vegas Resort and Spa. This will be an international scope of building tourism businesses, with a joined effort by Travel Nevada. This is the first ever Governor’s Global presentation which is designed to tap into the 77.6 million international visitors coming into the United States annually. Frilot’s own staff will be accommodating 140 Brazilian Tour Operators around the State, while completing a group of 12 Tourists from Seoul Korea, and others from countries around the world.

With our own Tourism Board on hand, ideas were easily shared as groups handed out their event flyers or presented their outreaching projects coming up for the fall. A “Get Out Nevada Day” was scheduled for Oct. 24 at the Sunset Park in Las Vegas, while Tonopah began a “Selfie Scavenger Hunt Giveaway” from the Nevada Silver Trails.com website. A full color brochure outlined the many places a selfie could earn points, while entering one’s chances to win great prizes.

An array of destinations are listed on this website and people are encouraged to snap their selfie while enjoying places such as Rhyolite Ghost Town, or the Berlin-Ichthyosaur State Park, or Tonopah Station and more. Pahrump was looking into a “Gravel Grinding” bike tour, while Top Gun Challenges and a Gum-Ball Rally made their calendar for promotion.

A Nevada Silver Trails Visitor Center is located in Tonopah, which is in refurbishing mode right now. Volunteers are being sought to assist in securing the structure for a reopening at the donated location, which will house free brochures and event flyers.

A representative, Adele Hoppe from the Nevada Magazine was on hand to encourage photos, unique articles and ads for exposure of each area. Town events can be advertised to maximize attendance and further expose the interest of each town, with workable costs and assistance.

There were grant opportunities discussed, with many suggestions and clarification of needs addressed within the meeting.

Newly appointed chairman of the Mineral County Tourism Board, Mary Marinello, stated, “This has helped me so much; I can’t wait until we have another meeting. Everyone is so helpful and encouraging in the expansion of bringing tourist to our area. I feel we have this network of professionals that we can tap into and run ideas by, so we can all prosper together. I can troubleshoot concerns and seek their advice with upcoming signage, while gaining better contact points. ”

The visiting group was encouraged to visit both of the local museums before leaving that afternoon. The latest trend of travel guides are surprisingly coming from the freelance writing market, known as “Social Influencers.” They are the underground influences coming out of twitter, Instagram and other media sites such as Lonely Planet, Planet D and Matador.

These visiting travel experts shared various aspects of the ever-changing marketplace, to help expose the wonders of traveling in Nevada, and bringing travelers into town off Highway 95.